Silver Lining's Purpose Trust

A Patient Raise For Collective Return

We are raising $25M in four rounds to move every share of Silver Lining into a Purpose Trust, held by the collective, that will run the company forever. This is a raise toward permanence, not toward an exit.

$25MTotal raise
4Rounds
2028Trust transaction
$10,000Minimum investment
The Purpose Trust

Ownership Held By The Community, In Perpetuity

Like a land trust, the Trust locks the mission and values so no future owner can change them. The operating model stays free to evolve; the commitment to small business does not.

Now

A Profitable, Self-Funded Company

21 years in, no outside investors, no debt, owned by Carissa Reiniger.

By The End Of 2028

All Equity Sold Into The Purpose Trust

Governed by a community board, bound to Global, Justice, Small Business First, the Silver Standard, and Business For Justice.

Investors

Aligned capital that funds the future and shares in the return.

Team

The people who build Silver Lining hold shares through the Team pool.

Small Business Owners

Silvers become owners of the platform they use to grow.

An Annual Success Share pays 100% of annual profit to the collective as dividends, in perpetuity. Shares are held for life, inheritable, and transferable. First distribution: end of 2029.
How Advisors Contribute

Invest Time, Money, And Connections

Advisors are high-net-worth individuals and executives who invest time, money, and energy to support Silver Lining and our small businesses. Every contribution moves the same collective goal: a Purpose Trust transaction and 50X economic growth for our global community.

Invest Money

Contribute to the $25M raise, from $10,000 in the first round and $25,000 from the second round on. Keep the equity your investment buys, or gift it to the team and small business owners.

Personal Return

A share of the 71.67% of the Purpose Trust held by money investors, or equity gifted to the collective.

Collective Return

Capital that creates opportunity and wealth for the entire Silver Lining global community.

Invest Time

Lead silv=r™ Meets — we produce over 400 a year — on topics of your choice, at times that work for you. Or set your availability for 1:1 Advisor Calls with small business owners looking for guidance.

Personal Return

A share of the 8.33% of the Purpose Trust held by time investors, earned by the hour up to a 10,000-hour soft cap.

Collective Return

Your expertise directly raises the small business success rate in silv=r™.

Lead With Connections

Our growth goals need quadruple-win deals with over 500 partners — financial institutions, economic development agencies, franchises, and corporations — and over 200 advisors. Introduce us to the people who should be part of this.

Personal Return

A referral fee from the Advisor Connections fund for introductions that close significant Advisor or Partner Deals, if you choose to receive one.

Collective Return

A faster path to a successful Purpose Trust transaction.

Lead With Influence

Contribute a 1,000-word op-ed to The Silver Way, our business anthology on business as a tool for justice — published by small.books in Fall 2027 and distributed through Simon & Schuster, with a global press campaign through 2028.

Personal Return

A published profile and thought leadership alongside our advisor community.

Collective Return

A new conversation about business leadership, in a culture that idolizes the wrong things.

Learn With Our Global Community. Advisors gather at Silver Circle Meetings (90 minutes, four times a year), the Silver Economic Summit (five days, twice a year), Silver Summits, State Of The Silver Union reviews, and Investor Meetings — to connect, learn, and shape what comes next. See the 2027 and 2028 calendar
Advisor One-Pagers

Every Way To Take Part, One Page Each

Download any of the seven and share them with anyone you think should be part of this.

What We Need To Get There

A $25M Raise, Allocated With Intent

Where The Capital Goes
$2M
AI & Company Growth
Further investment in silv=rAI™ innovation and integration across the product and company operations, and heavy investment in marketing, sales, and growth
$4M
silv=r™ Capital Innovation
Increase AUM to further test and innovate silv=r™ Loans, and successfully design and launch silv=r™ Credit
$7M
Silver5X
Fund Phase 3, creating access to all of Silver Lining's support for 5,000 small business owners impacted by conflict or climate
$5M
Team
A small wealth event for the people who built Silver Lining
$6.5M
Carissa Reiniger
The first and only liquidity event after 21 years building for the collective (targeting $5M post-tax)
$0.5M
Advisor Connections
Held to pay Advisors who close significant Advisor or Partner Deals with the Silver Lining team
Total Raise
$25M

To reach 20,000 customers, prove silv=r™ Credit, support 5,000 owners in crisis, and move all equity into the Purpose Trust.

A patient raise, for a collective return.

Equity Distribution

Who Owns The Purpose Trust

When the raise closes, ownership of the Purpose Trust is allocated four ways.

Ownership Of The Trust
71.67%
Money Investors
Earlier rounds earn more per dollar: $1M earns 4% of the Trust in Round 1 and 2% in Round 4
8.33%
Time Investors
Earned by the advisor group, hour by hour, leading Meets and 1:1 Advisor Calls
10%
Team
The people who build Silver Lining
10%
Small Business Owners
The Silvers the company exists to serve
The Advisor Time Pool
10,000

Hours the advisor group needs to bring to earn the full 8.33% of the Trust, about 0.00083% for each hour.

Hours not brought by the end of Round 4 go to the team and small business owners. If the group goes over, the 8.33% is shared by each advisor's hours against the total.

How Ownership Moves, Round By Round

Ownership of the TrustStartRound 1Round 2Round 3Round 4
Raised in the round—$5M$5M$10M$5M
Valuation—$25M$30M$40M$50M
Equity per $1M invested—4%3.33%2.50%2%
Carissa Reiniger100%80%63.33%38.33%—
Advisors · money ($25M)—20%36.67%61.67%71.67%
Advisors · time (10,000 hours)————8.33%
Team————10%
Small business owners————10%
Total100%100%100%100%100%
  1. Valuation sets the price. Each round sells equity at its valuation: $1M earns 4% at $25M in Round 1, 3.33% at $30M, 2.50% at $40M, and 2% at $50M in Round 4. The full $25M raise buys 71.67% of the Trust.
  2. Rounds move equity from Carissa to investors. As each round closes, money investors grow from 20% to 36.67%, 61.67%, and 71.67%, and Carissa Reiniger's share falls by the same amount.
  3. Round 4 completes the Trust. When the last round closes, the remaining 28.33% is allocated: 8.33% to time investors, 10% to the team, and 10% to small business owners.
  4. The time pool is earned by the hour. The advisor group earns the full 8.33% at 10,000 hours, about 0.00083% per hour. Hours not brought by the end of Round 4 go to the team and small business owners; above 10,000 hours, the 8.33% is shared by hours.
  5. Gifted equity stays in the collective. Any investor who chooses Gift Equity passes their share to the team and small business owners.
Company Growth Projections

Where This Raise Takes Silver Lining By December 2028

Where we are today, and the targets this raise funds. Targets are forward-looking and not guaranteed.

Today
17,000+Silvers served on the platform
80+Countries, on every continent except Antarctica
7,000Jobs created by Silvers in the last 12 months
+27%Average revenue increase for Silvers in year one

21 years in: profitable, no outside investors, and no debt.

By December 2028
20,000Paying customers across North America, LATAM, the Caribbean, MENA, and Africa
$27.6MARR ($2.3M MRR), subscription-led
$5Msilv=r™ Capital AUM, expanded to silv=r™ Credit
5,000Owners impacted by conflict and climate supported through Silver5X Phase 3
500Partnerships with financial institutions, economic development agencies, and franchises
Agenticsilv=rAI™ that takes action for owners, not just recommendations

Projections are Silver Lining's targets as of September 2026, drawn from the draft Purpose Trust deck. They are forward-looking statements, depend on the raise and on market conditions, and are not a promise of results.

Investment Terms

Early Capital, Better Entry

Four rounds, each at a higher valuation. A Round 1 dollar earns twice the equity of a Round 4 dollar.

RoundFirst $5M$5M – $10M$10M – $20M$20M – $25M
Valuation$25M$30M$40M$50M
Minimum investment$10,000$25,000$25,000$25,000

Keep Equity

A convertible note with the Purpose Trust that converts automatically to equity at the time of the transaction. You hold the shares yourself.

Gift Equity

The equity your investment or your hours earn is gifted to the team and small business owners, adding to the collective's share of the Trust.

Calculators

See What Your Investment Becomes

One calculator for money, one for time. Figures are indicative; the term sheet governs.

Invest Money

Valuation this round
Post-money: $5M at $25M buys 20%
Share of the Trust
Amount divided by the round valuation; earlier rounds earn more per dollar
Share of the $25M raise
Of total capital raised
Money investors after this round
Of the Trust, once the round closes
Where the equity lands

Invest Time

Your hours
Meets and Advisor Calls combined
Share of the Trust
Share of the 10,000-hour soft cap
Each hour is about 0.00083% of the Trust at the cap
Time pool unclaimed
Goes to the team and small business owners
Where the equity lands
Calendar Of Events

Learn With Our Global Community

Five ways to gather, learn, and shape what comes next, scheduled through 2028. All times EST.

Silver Economic Summit

5 days · 2x a year · all welcome

Our global community gathers in one of our key growth markets to connect and give input on our next growth phase. Venues, food, and experiences all come from local small businesses.

Silver Summit

2 hours · 3x a year · all welcome

Virtual deep dives into the topics affecting our small businesses most, with wellness, art, and curated expert speakers.

State Of The Silver Union

1 hour · 4x a year · all welcome

A transparent review of our progress toward our goals, what we learned, our challenges, and the opportunities open to our community.

Silver Circle Meetings

90 minutes · 4x a year · Advisors only

The journey of using business as a tool for justice, with a guest speaker on the economy and plenty of time to connect.

Investor Meetings

90 minutes · 3x a year · investors only

Detailed updates on the Purpose Trust transaction, silv=r™ Capital innovation, Silver5X impact, and small.books growth, with time for questions.

2027JanFebMarAprMayJunJulAugSepOctNovDec
Silver Economic Summit5 days5th–10th3rd–8th
Silver Summit10am–12pm17th16th15th
SOTSU10am–11am20th21st21st20th
Silver Circle9:30am–11am10th9th8th8th
Investor Meeting9:30am–11am9th18th16th
2028JanFebMarAprMayJunJulAugSepOctNovDec
Silver Economic Summit5 days10th–15th8th–13th
Silver Summit10am–12pm16th21st20th
SOTSU10am–11am19th19th19th18th
Silver Circle9:30am–11am8th14th13th13th
Investor Meeting9:30am–11am8th23rd28th

Dates are planned and may move; invitations with joining details go out ahead of each event.

Purpose Trust Deck

The Fundraise Deck, In Draft

The deck we use to walk advisors through the raise. It is a working draft, and it is shared so you can see the thinking, not as an offer.

Draft · For Discussion Only
  • This is a draft. The structure is still being designed with counsel. Terms, figures, and timelines will change before anything is final.
  • This page is newer than the deck. Where they differ (the allocation of funds, minimums, and the equity split), this page reflects the latest thinking.
  • It is not an offer. Nothing in the deck is an offer to sell, or a solicitation of an offer to buy, any security. Any investment is made only through signed agreements, which govern.
  • Projections are targets. Growth figures are forward-looking statements, not guarantees of results.
  • It is not advice. Nothing in the deck is legal, tax, or investment advice. Speak to your own advisors before deciding anything.
  • Please do not forward it. Share this page instead, so anyone you send it to sees the current version and these notes.
Open The Draft DeckPDF · 16 pages · the legal and tax appendix is not included
Make A Pledge

Tell Us What You Will Bring

Money, time, and connections all count. Tell us what you can bring, and we will confirm your round and send the right agreement.

Make A PledgeA pledge is a statement of intent. Nothing is binding until you sign the agreement.
FAQ

Questions Advisors Ask First

What am I investing in?

Silver Lining is raising $25M in four rounds to move all of the company's equity into a Purpose Trust, held by the collective, with the transaction targeted for the end of 2028. The capital funds AI and company growth, silv=r™ Capital innovation, Silver5X Phase 3, the team, Carissa Reiniger's first and only liquidity event, and the Advisor Connections fund.

How much of the Trust does my money earn?

Each round sells equity at its valuation, so $1M earns 4% in Round 1, 3.33% in Round 2, 2.50% in Round 3, and 2% in Round 4, and $50,000 in Round 1 earns 0.2%. Money investors hold 71.67% of the Trust once the raise closes. The calculator above shows any amount.

Do early investors get a better deal?

Yes. Round 1 opens at a $25M valuation and Round 4 at $50M, so a Round 1 dollar earns twice the equity of a Round 4 dollar.

What is the minimum investment?

$10,000 in the first round and $25,000 from the second round on.

How does investing time earn equity?

Time investors hold 8.33% of the Trust. The advisor group has a soft cap of 10,000 hours, and each hour is worth about 0.00083% of the Trust. Hours the group does not bring by the end of Round 4 go to the team and small business owners. If the group goes over 10,000 hours, the 8.33% is shared by each advisor's hours against the total.

What counts as an hour?

Leading silv=r™ Meets and doing 1:1 Advisor Calls. A Meet counts once you complete it; an Advisor Call counts once you complete the short post-call update in silv=r™. Meets need a 1-hour training and Advisor Calls a 5-hour training first.

What is the difference between keeping and gifting equity?

Keep equity: a convertible note that converts to Purpose Trust equity you hold yourself. Gift equity: the equity your money or your hours earn goes to the team and small business owners instead. You choose separately for money and for time.

Can I be paid for introductions?

$500,000 of the raise is held in the Advisor Connections fund to pay Advisors who close significant Advisor or Partner Deals with the Silver Lining team. When you pledge, you choose whether you would like referral fees or are happy to help without them.

What does the op-ed involve?

A 1,000-word piece for The Silver Way, due at the end of March 2027. small.books publishes the anthology with a goal launch of Fall 2027, distributed through Simon & Schuster, with a press campaign through 2028. small.books retains book profits.

Is a pledge binding?

No. A pledge is a statement of intent. Nothing is binding until you sign the investment agreement.

Who governs the Trust?

A community board of investors, team, and small business owners. The CEO answers to it, and the mission and values are locked into the operating policy permanently.

Is the structure final?

No. The structure is being designed with counsel, and the draft deck and this page will change as it firms up. The term sheet and signed agreements govern.

Contact

Advisor Relations

Sashanee Stone runs advisor relations for this raise: the terms, the paperwork, the timing of each round, and anything the documents do not answer.

Sashanee Stone

Advisor Relations · Silver Lining LTD

What She Can Help With

Which round is open and what is left in it. Whether keeping or gifting your equity fits your situation. An introduction to Carissa before you commit. Signed copies and payment schedules once you are in.